ABOUT
Supporting individuals and communities in creating the change for better
about EQUALITY INC.
The change for better is built together
Meaningful change grows through understanding and collaboration. Equality Inc. is a community and platform for people and organisations committed to equality, wellbeing, and social change. We bring multidisciplinary expertise and real-world experience to create impact, deepen understanding, and strengthen the way people, communities, and organisations live and work together.
Founded in 2022, Equality Inc. has been shaped by a commitment to practical, meaningful impact. Aaro Horsma is the founder and leader of Equality Inc., delivering one-to-one support, trainings, consultancy, and end-to-end project solutions, supported by a wide network of independent experts who can contribute specialized skills to different initiatives.
During the early years, Equality Inc. has delivered trainings and consultancy for diverse communities and organisations, including Helsinki University Hospital (HUS), Association for Professionals and Managers (YTY ry), Schneider Electric Finland, Kirkkonummi municipality and Lumene.
Strategic input in our early phase came from an Advisory Board — Maryan Abdulkarim, Miriam Attias, Hassen Hnini, Juha Kilpiä, and Satu Lekola — who remain as independent experts available for guidance and collaboration. Together, we defined Equality Inc.’s identity, purpose, and values, anchoring our work in dialogue, responsibility, and accountability. As the people and communities we get to work with, through time, connections, and experience, we too aim to grow, evolve, and deepen our impact.
about AARO HORSMA, founder
Aaro Horsma (he/they) is an expert in equality and wellbeing, combining community work, counselling, consulting, and advocacy rooted in social justice. Their expertise encompasses cognitive brief therapy (CBT), sex education, social services, and journalism, alongside ongoing studies in rehabilitation.
Over the past decade, Aaro led Helsinki Pride Community, developing pioneering services and partnerships with NGOs, municipalities, government agencies, and the private sector – while simultaneously offering counseling and leading groups on topics including identity, relationships, trauma, and experiences of loneliness.
Driven by people and their stories, Aaro fosters meaningful connections, solidarity, and hope.
Aaro believes that understanding diverse experiences enables the most meaningful impact: “We can change, as well value most, the things that we can understand.”
Contact Aaro for mentoring, cognitive brief therapy, consulting, or trainings in areas including: equality, anti-discrimination, DEIB, diversity, inclusion, equity, belonging, wellbeing, mental health, human rights, LGBTIQ+, social justice, community development, communications, and advocacy.
about MARYAN ABDULKARIM, consultant
Maryan Abdulkarim (she/her) is an award-winning journalist and social commentator, combining expertise in equality, non-discrimination, and social security with academic insight in sociology. She has lectured on Equality and Non-Discrimination at Oulu University of Applied Sciences and holds a degree in social services.
A skilled baker-confectioner and ongoing master’s student at the University of Helsinki, Maryan has been recognized with awards including Kristina of the Year (University of Helsinki Gender Research Institute) and the Minna Canth Award.
Passionate about social justice and public discourse, Maryan fosters understanding, inclusion, and meaningful dialogue. She is available to contribute to Equality Inc.’s projects or to lead independent trainings and initiatives, either solo or alongside Aaro Horsma.